That means, while you’re more agile and nimble than the big companies, you’re also more susceptible to challenges like: You’re a small business owner that likely is either fully running your business by yourself, or with just a small part-time team to support you. The truth is, you aren’t Nike, Coke or Apple. Let’s just wing it this year!” Of course not. Can you imagine the CEO of Nike or Coke or Apple saying, “Bah, screw the plan. It’s why the Boards of billion-dollar companies running strategic planning retreats every year. So having a plan is part of being the CEO of your business. And it keeps you on track and accountable to what matters most.It gives you permission to say NO to things that just aren’t a priority this year.Without a plan, you’re essentially saying, “I’m winging this business and I’ll just hope that things work out accordingly.” It gives you something build on and anchor in.While you may take a side road along the way, you first need to know where your intended destination is, otherwise, you’ve set up a vagabond business.
As they say in the corporate world, “What gets measured gets managed.” It requires that you get very mindful and attentive to the realities of your business (what’s working, what’s not) as opposed to sticking your head in the sand and hoping things will change.You may wonder if planning is even worth it then, yes? Fair point, but rest assured that planning is instrumental in the growth of your business. That’s where the phrase, “best-laid plans” came from. Just because you get a plan on paper doesn’t mean it will go exactly according to plan. While I’m a forever advocate of visioning and strategic planning, it isn’t without its challenges. Or the signature program you finally committed to creating is only partway through, meaning you’re going to have to bump out your launch date (again). The weekly newsletter you promised to send has only gone out once. Until a few weeks pass and you’re already ‘off course’ with your plans. And now you’re resolved to create more money and more impact. Or, you didn’t focus on growing your community so your reach is still small. Or you didn’t have enough sales conversations to reach your revenue goals. Perhaps you inherently know you played small in 2013, and you’re ready to show up in a bigger way this year. You probably know exactly what needs to shift to make your business better. Like any resolution or goal, the setting it part is fairly easy. You have clarity (or some clarity at least). Your bright, shiny plan is in front of you ready to be executed on.
Things often go wrong even though you have carefully planned what you are going to do. best-laid plans of mice and men oft(en) go astray.
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